The Gator Run

Boston, MA, January 14, 2026- New Balance debuts the Gator Run, a bold new lifestyle reinterpretation of a classic sport heritage model that is unapologetically unconventional.

Originally released in 1982, this low-profile sneaker fuses together retro roots with a sense of eccentricity through unexpected textures, colors and visual cues that push the boundaries of traditional sportswear. Its iconic toothy soles are paired with a glossy patent leather upper, embossed with a bold crocodile print. The result is a hybrid aesthetic: nostalgic yet progressive, familiar but unexpected, crafted for the runway and everyday style.

"In a marketplace full of refined silhouettes, the Gator Run is bold and unmistakable," said Taylor Canby, Director, Design. "Its distinct silhouette celebrates New Balance heritage while feeling fresh and serves as a reminder that design can be both functional and expressive. Sometimes the most memorable details come from revisiting the past and looking at solutions through a new lens."

Shot by renowned photographer and director Tom Emmerson, alongside Red Buoy Studio, the alligator-inspired campaign captures a striking, directional edge that mirrors the product itself. His vision brings a sophisticated yet playful spirit, infusing New Balance with a high-fashion lens.

The Gator Run will be available globally on NewBalance.com and select retailers beginning on January 21, 2026, for a suggested retail price of $130.

Product details:

• Patent leather upper
• Debossed crocodile print
• Eighties turf-inspired design
• Rubber outsole with treads
• 'N' logo

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.