AAAA - American Association of Advertising Agencies
09/12/2024 | Press release | Archived content
2024 Holiday Retail Forecast & 2023 Holiday Survey
Deloitte's annual holiday retail forecast predicts an increase between 2.3% and 3.3% in holiday retail sales in 2024.
2023 Holiday Retail Survey (The 2024 update should be released in mid-October.)
Deloitte's annual holiday retail survey focuses on consumer spending, preferences, and timing. Key findings include:
- Those with higher incomes will be responsible for the majority of holiday spending. Their shopping drivers and preferences are featured.
- Shopping channel preferences and importance of sustainable products and packaging to young generations.
- Black Friday and Cyber Monday are still popular shopping events, but about a quarter will shop during October sales events.
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