Philippines: Market Brief on Private Label Products

The Philippines' private label grocery market is projected to reach $896 million in 2025, representing seven percent of total food and beverage grocery sales. Key categories include fresh produce, frozen meats, oils, condiments, and spices, with growth in gourmet, free-from, and ready-to-eat products. With some grocery operators aiming to double their private label portfolios within the next five years, significant opportunities exist for exporters to supply U.S. food and beverage products under both U.S. and grocers' private label brands.

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