The Equifax Cloud-Native Platform and Patented AI Capabilities: Powering Solutio ...

EQUIFAX IS BROADENING ACCESS TO FINANCIAL HEALTH SOLUTIONS THROUGH THE DIRECT-TO-CONSUMER LAUNCH OF OPTIMAL PATH, powered by its cloud-native platform and patented EFX.AI capabilities. The interactive credit score planner is now available to U.S. consumers exclusively via the myEquifax™ mobile app, free of charge. Optimal Path integrates with each consumer's current Equifax credit profile to provide specific tasks that they can execute on within the next 30 days to help improve their VantageScore® 3.0 score and reach their target credit score goal.

"The Equifax Cloud™ provides the robust foundation needed to leverage our patented EFX.AI capabilities and seamlessly integrate Optimal Path into the myEquifax mobile app," said Aparna Shah, who leads the Direct to Consumer Business at Equifax. "We ultimately want to empower consumers to take more control over their financial journey and help them live their financial best. Offering Optimal Path for free to all U.S. consumers is an important step toward that goal."

Optimal Path suggests the most actionable, positive behavior for the individual user. These suggestions are based on a consumer's credit file as well as EFX.AI-driven insights that simulate how a consumer's score would change by following the recommended action plans. Unlike static credit score simulators or one-time score planners, Optimal Path uses EFX.AI to create customized 30-Day action plans, enabling the user with the ability to meet their individual, unique financial goals faster. Consumers can see how much their VantageScore credit score can change in as few as 90 days.

Optimal Path can also be easily embedded into an organization's existing consumer financial health platform, creating a seamless experience for the end user through an application programming interface. This ease of integration demonstrates how Equifax is leveraging its approximately $3 billion, global technology investment to accelerate product innovation and deliver solutions that are faster, more reliable, more powerful, and more secure than ever before.

Equifax will continue to leverage its advanced cloud-native platform, EFX.AI capabilities and custom data fabric to accelerate innovation and create solutions that put consumers first and deliver on its Purpose - to help people live their financial best - into action.

Download Optimal Path - available exclusively in the myEquifax™ mobile app here.