Manulife Wealth & Asset Management Continues to Build Its AI Leadership and Impact with AI-Powered Tools Enabling Better Advisor and Customer Experiences

U.S. Retail: Plain language intelligence that boosts productivity and strengthens advisor relationships

Manulife John Hancock Investments' sales teams needed a faster, more intuitive way to access advisor insights, pre-meeting intelligence, product opportunities, and engagement signals-data that previously lived across multiple systems and required hours of manual searching. The AI sales tool provides real-time insights through prompts, giving sales teams immediate access to advisor profiles, digital engagement, product usage, and growth opportunities. It connects to internal client relationship management (CRM) and business intelligence platforms, and other data sources, to deliver answers instantly and help teams prepare for meetings in minutes.

Since its rollout in early 2026, the AI-powered sales platform has driven an approximately 40 percent increase in the internal sales team's contact rate-a critical indicator of growth. In addition to more meaningful advisor interactions, the tool has helped to generatehigher flows, directly attributable to faster prep, better prioritization, and more personalized outreach.

"This started as a productivity tool-bringing together fragmented data so sales teams could work faster. Today, our tool goes further. It doesn't just aggregate information; it interprets it. It helps sales professionals understand what an advisor is actually selling, where they have momentum with us, and why-across both product adoption and marketing engagement. It surfaces the right questions to ask, highlights true opportunity, and identifies where growth exists beyond what traditional data points alone can reveal. Our tool is no longer just pulling data-it's thinking with the salesperson,"said Kristie Feinberg, President & CEO of Manulife John Hancock Investments and Head of Retail, Manulife WAM.

Building on AI leadership in Public Markets research-human judgment firmly in the loop

These AI-powered sales and advisor enablement tools build on the success of the AI Research Assistant in Manulife Public Markets investment teams, launched in mid-2025. The platform accelerates synthesis of research inputs-financials, transcripts, internal notes, news, and commentary-so analysts can spend more time on higher value work and investment decisions.

The work behind all these AI tools continues to generate extensive learning, deeper collaboration across teams, and a growing library of solutions that can be reused or customized, as business lines work together to build and refine capabilities that meet evolving business and customer needs.

A responsible, scalable approach to AI that augments people

Across research and distribution, Manulife WAM's AI strategy embeds governance, transparency, and human oversight. The goal is clear: augment professional expertise, accelerate service, and enhance outcomes-without replacing the relationships and judgment that define our client promise.

Manulife WAM's parent company, Manulife Financial Corporation, has invested in AI technology for more than a decade, with a focus on integrating these tools across its global operations to help deliver practical, value-driven solutions. Manulife was recognized as the #1 life insurance company in the inaugural Evident AI Index for Insurance in 2025. More than 70 percent of Manulife's global workforce is engaged with GenAI tools, including its proprietary ChatMFC.

"We are excited to be part of a global organization that has embraced AI and established itself as a leading AI-powered organization focused on integrating this powerful technology at scale to create value, drive growth and even greater efficiency," said Lorentz. "This technology is allowing us to reimagine and create better experiences for our clients."

To learn more about Manulife's AI progress, visit AI @ Manulife.

Caution regarding forward-looking statements

This document contains forward-looking statements within the meaning of the "safe harbour" provisions of Canadian provincial securities laws and the U.S. Private Securities Litigation Reform Act of 1995 with respect to Manulife's use of its digital capabilities and the expected benefits it expects to realize from AI. Although we believe that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from expectations include but are not limited to general business and economic conditions; changes in laws and regulations with respect to the use of AI-enabled tools; our ability to execute our digital plans and to deploy future digital use cases; our ability to adapt products and services to the changing market; our ability to attract and retain key employees and our ability to protect our intellectual property and exposure to claims of infringement from others. Additional information about material risk factors that could cause actual results to differ materially from expectations may be found in our most recent annual and interim reports and elsewhere in our filings with Canadian and U.S. securities regulators.

The forward-looking statements in this document are, unless otherwise indicated, stated as of the date hereof. We do not undertake to update any forward-looking statements, except as required by law.