How Fairfield Is Reimagining Growth

Fairfield is charting a bold course for inclusive economic growth-and it's just been profiled in the July 2025 issue of Business View Magazine.

Read the article here: Business View Magazine - Civil & Municipal, July 2025

The piece spotlights how this Bay Area city is tackling post-pandemic challenges head-on with forward-thinking planning, private-sector reinvestment, and a focus on livability. It's an evolving story of suburban transformation-and one with relevance for any coverage around urban revitalization, retail reinvention, or city-led innovation.

Here are a few highlights that make Fairfield's approach worth a deeper look:

➡️ From shopping mall to mixed-use innovation corridor

Fairfield is working with local partners to reimagine its aging mall-not just through retail updates, but as a walkable hub combining housing, commerce, and recreation. It's a test case in adaptive reuse and market-responsive redevelopment.

➡️ A General Plan built for action

Recently adopted and looking out to 2050, Fairfield's new General Plan is already driving zoning changes and capital investments-especially in downtown, where walkability and transit connectivity are being prioritized.

➡️ Big-name reinvestment in a midsize city

Companies like AB InBev, Jelly Belly Candy, and Valley Strong Credit Union are doubling down on their Fairfield operations. The city's new business retention program brings together regional leaders-from workforce boards to small business lenders-for coordinated, on-the-ground support.

➡️ Cultural momentum through public art and festivals

Downtown is seeing a resurgence with new dining, public art installations, and a packed events calendar that includes the growing Blues, Brews & BBQ and Tomato & Vine Festival-key to building a sense of place and pride.