Paralyzed Veterans of America and Weis Markets Kick Off Annual Round Up Campaign, Encouraging Customers to Donate $1 or More This October

WASHINGTON, D.C. (Oct. 5, 2026) - Paralyzed Veterans of America and longtime partner Weis Markets kicked off their annual four-week round up campaign, encouraging customers across Weis Markets seven-state service area to donate to veterans living with spinal cord injuries and diseases, including MS and ALS. The in-store campaign runs through October 31, 2026.

"Partnerships with companies, like Weis Markets, are at the very heart of everything PVA does," said Carl Blake, Chief Executive Officer of Paralyzed Veterans of America. "Their commitment helps make it possible for us to continue providing the specialized services, vital research, and relentless advocacy our members depend on. We are grateful for their longstanding partnership and look forward to many more years of working together to make a meaningful difference for disabled veterans and all people with disabilities."

Through Halloween, Weis Markets customers can support PVA at the register by donating $1, $3 or $5, or by rounding up their total. Funds raised will be donated by the Weis Markets Charitable Foundation towards PVA's dual mission of serving veterans with spinal cord injuries and diseases, while advancing the rights and well-being of all people with disabilities.

"At Weis Markets, we're dedicated to serving the communities where we operate, and partnerships with organizations like PVA are critical to our commitment," said Maria Rizzo, Vice President of Marketing and Advertising for Weis Markets. "We're proud of our longstanding partnership with PVA, and incredibly grateful to our customers and associates who help us to make such an impactful contribution each year."

PVA's partnership with Weis Markets dates back to 2016 and has included involvement in a number of PVA programs and initiatives, including its Honor the Spot public service announcement. This PSA, which raises awareness about the importance of accessible parking spaces, was filmed in the parking lot of Weis Markets' Brunswick, Maryland, store and continues to play across the U.S. today.

To learn more about PVA sponsorships and partnerships with companies, like Weis Markets, visit PVA.org/Sponsorships.

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About Paralyzed Veterans of America
Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis.

As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org.

About Weis Markets
Founded in 1912, Weis Markets, Inc. is a Mid Atlantic food retailer operating 202 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, Virginia and West Virginia. For more information, please visit: WeisMarkets.com or Facebook.com/WeisMarkets.

Media Contacts
Oname Thompson
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(703) 864-5980

Dennis Curtin
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(570) 847-3636