Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx, Expanding Access to Global CTV and Audio Inventory

The partnership enhances HAWK DSP's capabilities, enabling omnichannel activations and offering access to smartclip's premium global inventory.

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's adtech development unit and leading provider of adtech solutions across Europe. This collaboration provides advertisers with enhanced access to premium Connected TV (CTV) and audio inventories globally.

Through a direct connection between HAWK's demand-side platform (DSP) and smartclip's supply-side-platform (SSP), brands can now tap into biddable premium inventory including RTL AdAlliance's Total Video portfolio for programmatic buying. This strengthens HAWK's omnichannel activation strategies not only across Europe, but on a global scale.

With this partnership, HAWK and smartclip reinforce their commitment to innovation and excellence in digital advertising, opening up new opportunities and setting new industry standards in Europe.

Mehdi Aroussi , Senior Director Global partnerships at Azerion:

"This collaboration with smartclip SSP is a new piece of our puzzle in building a comprehensive CTV ecosystem for our clients. By integrating smartclip's extensive CTV and audio inventory, especially the premium RTL AdAlliance portfolio, we're able to offer our clients unmatched reach and flexibility for their programmatic advertising needs."

Gloria Eichler , Chief Product Officer at smartclip:

"This partnership is a natural fit for both companies given our history as European built platform s. Our holistic approach allows us to provide significant added value to our clients. We are extending our capabilities to connect to additional demand sources, giving the option to our broadcaster and publisher partners with premium inventory to leverage additional buy-side relationships."