Government of the Republic of Fiji
Government of the Republic of Fiji
11/14/2025 | Press release | Distributed by Public on 11/13/2025 19:54
EXPO OPENS NEW PATHWAYS FOR FIJIAN-MADE...
The Fiji Embassy in the People's Republic of China, together with Investment Fiji and renowned Fijian exporters, promoted Fijian-made products to Chinese investors and business communities at the 8th China International Import Expo (CIIE) held in Shanghai from November 5-10.
The Fiji Country Pavilion showcased a diverse range of high-quality Fijian-made products, including bottled water, organic turmeric, coffee, kava, noni juice, tea, canned tuna, and skincare products.
Fiji's Ambassador to the People's Republic of China, Mr. Robert Lee, described the Expo as an important platform to boost Fiji's export market and trade opportunities with China.
Counsellor at the Fiji Embassy in Beijing, Mr. Ratish Singh, said: "This was not merely about attendance - it was about strategic market awareness and knowledge sharing on the different pathways and options for entering and developing the market in China for Fijian products, including the use of new media."
He highlighted that the Expo has established new pathways for branded Fijian products in China, gaining support from the CIIE Bureau, Investment Fiji, Tourism Fiji in China, Fiji Airways' regional office in Shanghai, the Pacific Trade and Invest office in Beijing, and Fijian students - providing Fiji with a powerful voice at this global event.
The Fiji Embassy acknowledged all stakeholders for their tremendous support, including the General Administration of Customs of the People's Republic of China (GACC) Shanghai Office, for engaging with Fijian exporters and Investment Fiji on the procedures and processes required to gain regulatory approval for Fijian products entering the Chinese market.
Importantly, the Fiji team engaged with potential importers and consumers as they sampled "Bula Coffee", "Vaiwai Water", "Aqua Pacific Water", "Fiji Water", "Green Gold Kava", and "Sun Bell" tuna sandwiches prepared by Fijian students in the comfort of the specially designed lounge and live-streaming area within the Fiji Country Pavilion.
The Fiji Embassy aims to further capitalise on the success of this Expo by deepening trade and investment opportunities with China - the world's second-largest economy.
The Fiji Country Pavilion showcased a diverse range of high-quality Fijian-made products, including bottled water, organic turmeric, coffee, kava, noni juice, tea, canned tuna, and skincare products.
Fiji's Ambassador to the People's Republic of China, Mr. Robert Lee, described the Expo as an important platform to boost Fiji's export market and trade opportunities with China.
Counsellor at the Fiji Embassy in Beijing, Mr. Ratish Singh, said: "This was not merely about attendance - it was about strategic market awareness and knowledge sharing on the different pathways and options for entering and developing the market in China for Fijian products, including the use of new media."
He highlighted that the Expo has established new pathways for branded Fijian products in China, gaining support from the CIIE Bureau, Investment Fiji, Tourism Fiji in China, Fiji Airways' regional office in Shanghai, the Pacific Trade and Invest office in Beijing, and Fijian students - providing Fiji with a powerful voice at this global event.
The Fiji Embassy acknowledged all stakeholders for their tremendous support, including the General Administration of Customs of the People's Republic of China (GACC) Shanghai Office, for engaging with Fijian exporters and Investment Fiji on the procedures and processes required to gain regulatory approval for Fijian products entering the Chinese market.
Importantly, the Fiji team engaged with potential importers and consumers as they sampled "Bula Coffee", "Vaiwai Water", "Aqua Pacific Water", "Fiji Water", "Green Gold Kava", and "Sun Bell" tuna sandwiches prepared by Fijian students in the comfort of the specially designed lounge and live-streaming area within the Fiji Country Pavilion.
The Fiji Embassy aims to further capitalise on the success of this Expo by deepening trade and investment opportunities with China - the world's second-largest economy.
Government of the Republic of Fiji published this content on November 14, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on November 14, 2025 at 01:54 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]