01/27/2025 | Press release | Distributed by Public on 01/27/2025 06:41
Nayax and SECO announce a strategic partnership to embed Nayax's payment platform into SECO's IoT devices. This collaboration empowers OEMs with integrated, secure payment solutions, advanced telematics, and AI-driven insights. Learn more about this game-changing partnership.
Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, and SECO S.p.A. (IOT.MI), a leading provider of end-to-end technological solutions for industrial digitalization, today announced the execution of a Memorandum of Understanding, ("MOU"), with the intention to establish a long-term strategic partnership to embed Nayax-powered payments directly within SECO products, starting with a payment-enabled smart screen designed as a convenient all-in-one solution for the next generation of intelligent vending machines, micro markets, smart coolers, and automated self-service retail machines.
Together, Nayax and SECO plan to deliver comprehensive, fully integrated IoT solutions which combine seamless and secure payments with remote machine management and AI-driven business intelligence for any enterprise with automated self-service points of sale. OEMs will gain access to differentiated, cost optimized hardware which contains a combination of SECO's industry-leading IoT capabilities and Nayax's versatile payment platform.
Embedding Nayax's payment infrastructure within SECO's products will also empower businesses to manage their payment flows and automated self-service points of sale through Clea, SECO's end-to-end IoT-AI software platform that securely collects, analyzes, and manages connected device data in real time to enable intelligent automation and cross-functional business insights. Together, Nayax and SECO will offer an unbeatable joint value proposition of lower operational costs, advanced telematics, and flexible integrated payments, built for easy integration by OEMs across their product lineups.
"Our partnership with SECO propels Nayax toward new frontiers in automated self-service retail, harnessing SECO's extensive OEM network to extend our commercial reach into high-demand markets worldwide and acclerate broader adoption of our embedded payment platform," said Oren Tepper, Chief Commercial Officer of Nayax. "We're proud to work with SECO to offer game-changing, fully embedded payment solutions which unify telematics, analytics, and frictionless transactions under one umbrella."
"Partnering with Nayax allows SECO to embed a versatile and powerful global payment platform directly into our connected screens and devices, bolstering our competitive position and delivering exceptional value for our OEM customers across key verticals like vending, coffee, and electric vehicle supply equipment," said Fausto Di Segni, Head of IoT & AI Europe at SECO. "We will unite robust IoT management, engaging displays, and embedded payments to streamline deployment and cut costs for OEMs and their end-customers."
Nayax invites OEMs to visit SECO at booth 320 (hall 1) at the Embedded World Trade Show in Nuremberg from March 11-13 to learn how Nayax and SECO's full suite of solutions can transform business operations and provide a competitive edge.