Samsung to Activate ‘Samsung Galaxy & BTS WORLD TOUR ‘ARIRANG’’ in New York, August 1-3

Samsung Galaxy teamed up with HYBE to launch the second half of the North American tour for 'Samsung Galaxy & BTS WORLD TOUR 'ARIRANG''. The global partnership, announced in March, will run in New York from August 1-3 - offering an exclusive 'Samsung Galaxy x BTS THE CITY 'ARIRANG'' experience by bringing Galaxy-powered immersive experiences to landmarks across the city leading up to the concerts and on-site activations.

Building on Galaxy's vision of meaningful, connected experiences, Samsung Galaxy is reimagining the traditional concert viewing experience with Galaxy Z Fold8 Ultra. When you open the camera on Galaxy Z Fold8 Ultra, the cover screen fills edge to edge for true-to-the-moment captures. Galaxy Z Fold8 Ultra turns everyday photography into an iconic experience with its powerful 200MP Wide and 50MP Ultra-Wide camera, making it the ideal companion for capturing memorable moments from live performances.

Collaborating with 'BTS WORLD TOUR 'ARIRANG" and celebrating the BTS global community is a way for Galaxy and the all-new Galaxy Z Fold8 Ultra to serve as a bridge, connecting artists with their audiences. Together, Samsung and HYBE are building a cultural movement that brings concertgoers together to celebrate self-expression and human connection through music. And by using Galaxy Z Fold8 Ultra, audiences can preserve and share their memories for longer.

Join in on fun in THE CITY

'Samsung Galaxy x BTS THE CITY 'ARIRANG'' is open to all, not just ticketholders. Those who participate can explore the Galaxy Z Fold8 through interactive activities, such as a stamp rally with stamps located throughout the city. Participants can also visit a Samsung Galaxy Experience Booth in ARMY 'MADANG' at the Korean Cultural Center, August 1-3.

Special Activations for Concertgoers

Ticketholders attending 'BTS WORLD TOUR 'ARIRANG' IN EAST RUTHERFORD will have the opportunity to engage in on-site activations, powered by Samsung Galaxy, featuring Galaxy Z Fold8. Samsung will feature six main touchpoints, each designed to highlight Galaxy Z Fold8 and its camera features, and offer moments to create shareable content aligned with 'BTS WORLD TOUR 'ARIRANG''.